Detailed Questionnaire
Hey, could you guys take the time to answer my questions please!
Thanks

1 Have you ever purchase an item of hers? If so what?

2 How do you see Vivienne Westwood’s design works (not suitable for what it is, brilliant...)?

3 Do you think Vivienne Westwood’s prices for her clothing are suitable for what they are?

4 Do you think that there should be some sort of limitation to her designing work?

5 Is Westwood exploiting too much in her design work?

6 If were to buy an item from Vivienne Westwood, would you consider to buy the item as an impulse purchase or as an investment purchase?

7 What deters you from thinking of purchasing an item from her collections?

8 What attracts you from thinking of purchasing something from her collection?

9 How do you feel about the idea of Vivienne Westwood creating a new label, which is aimed at 18-30 year olds, is very affordable, and which sees her collection being toned down and has the wearability factor?

10 Do you think this would destroy her name, or enhance her name?

11 Would it work against the competitiveness of high street stores, or other high end designers who have cheaper labels?

12 Should the proposed idea go ahead?